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What’s this all about?
Now Government has less money to spend on traditional marketing, it’s a great time to explore how sustained, two-way partnerships with online communities can help government and citizens communicate better, more openly, and more cheaply.
It can be hard for government clients and agencies to know how to work with online communities and what they can offer, beyond media space or one-off events like webchats. But the fact is, communities are a rich source of ideas and expertise, and the places where they come together online can be exciting space for discussion and problem-solving, as well as a source of peer support, market research feedback and mentoring.
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Brought to you by:
Department of Energy and Climate Change
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