What’s this all about?
Now Government has less money to spend on traditional marketing, it’s a great time to explore how sustained, two-way partnerships with online communities can help government and citizens communicate better, more openly, and more cheaply.
It can be hard for government clients and agencies to know how to work with online communities and what they can offer, beyond media space or one-off events like webchats. But the fact is, communities are a rich source of ideas and expertise, and the places where they come together online can be exciting space for discussion and problem-solving, as well as a source of peer support, market research feedback and mentoring.
60 seconds with…
Brought to you by:
Department of Energy and Climate Change
Diffusion PR is a PR and communications consultancy built with social media and search at its core.
We Are Social is a conversation agency which helps brands to listen, understand and engage in conversations in social media.
Helpful Technology is a digital innovation agency, for people with more sense than money.
On Friday, around 100 agencies and government marketers met 25 representatives from some of the UK’s biggest online communities, including Netmums, The Student Room, BusinessZone, Mumsnet, StudentMidwife.NET, Carespace, Do The Green Thing, PatientOpinion, Prospects and the Army Rumour Service. View … Continue reading
Follow all the action from the event: Meet the Communities
We’ll be posting news from the event live, and capturing the presentations and some video interviews with the participants here.
The response to the event has been awesome, with Public Sector spaces selling out in 24 hours and some fantastic communities interested in coming along. In all, we’re bringing over 120 people together to think about new partnerships between online … Continue reading
Thanks to the kind offer from the Department of Energy and Climate Change to host the event at their office off Whitehall, near Trafalgar Square, we can now confirm the date and open registration for tickets: Date: Friday 1st October … Continue reading